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๐Ÿ” LinkedIn's Dirty Secret

You Target "VP of Marketing."
LinkedIn Shows Your Ad to Interns.

LinkedIn bundles job titles into hidden groups called "Super Titles." You can't see them. You can't control them. And they're eating 15-35% of your budget. OLA exposes the truth.

What LinkedIn Doesn't Want You to See

Here's what actually happens when you target common B2B job titles. The titles in red are hidden inside the Super Title โ€” and consuming your budget.

You target: "Founder" โ†’ LinkedIn also shows to:
Founder
Budget going to unintended titles:
38%
You target: "VP of Marketing" โ†’ LinkedIn also shows to:
VP of Marketing
Budget going to unintended titles:
27%
You target: "CTO" โ†’ LinkedIn also shows to:
CTO
Budget going to unintended titles:
32%

See Every Title. Exclude the Waste.

OLA pulls your actual demographic data and shows you exactly which job titles are consuming your budget โ€” then lets you exclude them with one click.

๐Ÿ” Title Intelligence

Full Transparency Into Who Sees Your Ads

Stop guessing. OLA breaks down your Super Titles into individual job titles with spend data for each one.

Individual Title Breakdown

See every single job title receiving impressions โ€” not just the Super Title group name.

Spend Analysis Per Title

Know exactly how much budget goes to each job title. Identify the waste instantly.

One-Click Exclusions

See a title you don't want? Exclude it instantly. OLA adds it to your campaign targeting.

Ongoing Monitoring

New hidden titles appear over time. OLA continuously monitors and alerts you to new wasteful titles.

Title Breakdown โ€” "Founder" Super Title
Founder
$4,200 spend โ€ข 62% of group
INTENDED
Entrepreneur
$1,100 spend โ€ข 16% of group
EXCLUDE โ†’
Solopreneur
$890 spend โ€ข 13% of group
EXCLUDE โ†’
Serial Entrepreneur
$610 spend โ€ข Already excluded
EXCLUDED

Frequently Asked Questions

Super Titles are LinkedIn's internal grouping system for job titles. When you target a title like "Founder" in Campaign Manager, LinkedIn actually groups it with related titles like "Co-Founder," "Founding Partner," "Entrepreneur," and more. You cannot see which specific titles are in each group, and you cannot exclude individual titles within a Super Title.
Because you're unknowingly paying to reach job titles you didn't intend to target. For example, targeting "VP of Marketing" might also reach "Marketing Coordinator" or "Marketing Intern" bundled into the same Super Title. These lower-seniority contacts can't make purchasing decisions, but you're paying for their impressions and clicks.
OLA pulls your campaign's demographic reports from LinkedIn's API and shows you the actual individual job titles receiving impressions โ€” not just the Super Title groups. You can see exactly which titles are consuming your budget and how much spend goes to each one.
Not natively in LinkedIn. But with OLA, you can flag unwanted titles and OLA will add them to your campaign's exclusion targeting. This effectively removes those titles from seeing your ads, even though they're part of the same Super Title group.
Based on our data across hundreds of LinkedIn campaigns, 15-35% of spend typically goes to job titles the advertiser didn't intend to target. For a $50K/quarter LinkedIn budget, that's $7,500-$17,500 in wasted spend on the wrong people.
Yes. Super Title exposure and job title exclusions are included alongside ad scheduling, impression capping, and LinkedIn-to-HubSpot attribution. One plan, everything included, $29/month.
๐Ÿ† Managed LinkedIn Ads

Want an Agency to Run Your LinkedIn Ads for You?

OLA is built by GrowthSpree โ€” a top-tier B2B performance marketing agency that manages LinkedIn Ads, Google Ads, and full-funnel demand generation for scaling SaaS companies. If you want expert hands on the wheel, book a free audit.

$12M+
LinkedIn Ad Spend Managed
300+
B2B SaaS Clients
3.8x
Avg. LinkedIn ROAS
40%
Avg. CPL Reduction
Full LinkedIn Ads management
Creative strategy & copy
ABM campaign design
HubSpot RevOps setup
Weekly reporting & optimization
Google Ads + multi-channel

Free 30-minute audit โ€ข No obligation โ€ข See where your LinkedIn budget is leaking

Stop Paying for
Job Titles That Can't Buy.

Expose LinkedIn's hidden Super Titles and take back control of your targeting.

$29/month

Start 14-Day Free Trial โ†’

No credit card required โ€ข Cancel anytime โ€ข All features included