📖 Guide

LinkedIn Ads Benchmarks 2026.
Where Does Your Account Stand?

How does your LinkedIn Ads performance compare? 2026 benchmarks across 8 B2B industries — CPC, CPL, CTR, and (with OLA) actual ROAS. Updated quarterly from aggregated data.

3-5x avg ROAS

20-30% waste fixed

$29/mo all features

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💀 The Problem

LinkedIn Challenges You're Facing

Common issues and how OLA addresses each one.

📊

Benchmarks Without ROAS Are Incomplete

Most benchmark reports show CPC, CPL, and CTR. None show ROAS — because nobody can measure it without CRM attribution. OLA adds the metric that actually matters.

Missing the most important metric

📈

Your Numbers vs Industry

Is $12 CPC good or bad? Depends on your industry. Is $180 CPL concerning? Depends on your deal size. Context matters. This page provides it.

Context for your metrics

🔄

Updated Quarterly

LinkedIn benchmarks shift with market conditions, seasonality, and platform changes. This page is updated every quarter with fresh data from OLA's client base.

Always current data

⚙️ The Fix

How OLA Solves This

Three specific capabilities that address this challenge.

Industry Benchmarks

CPC, CPL, and CTR by industry: SaaS, Fintech, Healthcare, HR Tech, Cybersecurity, DevTools, Legal Tech, and Martech.

ROAS Benchmarks (OLA Exclusive)

The only benchmark report that includes ROAS by industry — because OLA is the only tool that measures it from CRM revenue.

Waste Benchmarks

Average budget waste by industry. Know how much of your spend is structural waste vs the industry norm.

✨ Deep Dive

Complete Guide & OLA Integration

Detailed strategy plus OLA optimization.

📊 Data

Performance Benchmarks

What to expect with and without OLA optimization.

With OLA: 3-5x ROAS

Revenue attribution reveals true campaign impact.

Without: unmeasured

No attribution = no proof = budget cuts.

20-30% waste eliminated

Scheduling + caps + exclusions recover wasted budget.

$29/mo ROI

Saves $5-15K/month. 170-500x return on subscription.

Performance with OLADATA

ROAS with OLA3-5x

Without attribution0x

Waste eliminated20-30%

OLA cost$29/mo

⚙️ Optimization

OLA Configuration Guide

How to set up OLA for maximum impact.

Business hours scheduling

Concentrate spend when buyers are active. Eliminate weekend/off-hours waste.

Per-company impression caps

Prevent over-serving. Ensure full target list coverage.

Super Title exclusions

Remove unintended job titles. Keep budget on actual buyers.

Daily HubSpot sync

LinkedIn engagement data on every CRM company record.

OLA Optimization

⏰Schedule for business hours

4x higher engagement during work hours

📊Set impression caps

Prevent fatigue, distribute evenly

🏷️Exclude wrong titles

Super Titles waste 10-15% of budget

💰 Attribution

Prove Revenue Impact

Multi-touch attribution connecting LinkedIn to closed deals.

Campaign-level ROAS

Revenue per campaign from actual HubSpot deals.

Deal-level timelines

Full buyer journey from first ad to closed-won.

Pipeline influence

See what's in pipeline before it closes.

Board-ready exports

Pull reports in 30 seconds for any stakeholder.

Revenue ImpactPROVEN

Spend$30K

Revenue attributed$118K

Deals influenced14

ROAS3.9x

🏆 Managed LinkedIn Ads

Want an Agency to Run Your LinkedIn Ads for You?

OLA is built by GrowthSpree — a top-tier B2B performance marketing agency that manages LinkedIn Ads, Google Ads, and full-funnel demand generation for scaling SaaS companies. 300+ clients served. If you want expert hands on the wheel, book a free audit.

$12M+

LinkedIn Ad Spend Managed

300+

B2B SaaS Clients

3.8x

Avg. LinkedIn ROAS

40%

Avg. CPL Reduction

Full LinkedIn Ads management

Creative strategy & copy

ABM campaign design

HubSpot RevOps setup

Weekly reporting & optimization

Google Ads + multi-channel

Book a Free LinkedIn Ads Audit → Visit GrowthSpree →

Free 30-minute audit • No obligation • See where your LinkedIn budget is leaking

Frequently Asked Questions

B2B SaaS: $8-14. Fintech: $10-18. Healthcare: $12-22. HR Tech: $7-12. Cybersecurity: $14-24. These are averages — your specific targeting affects CPC significantly.

B2B SaaS: $120-180. Fintech: $150-250. Healthcare: $180-300. But CPL is a vanity metric. OLA measures cost per closed deal — the number that matters.

Above 0.5% is strong for any industry. Below 0.3% needs work. Average across B2B: 0.4-0.6%. OLA's scheduling and title exclusions typically improve CTR 20-40%.

With OLA attribution: 3-5x is strong. Above 5x is exceptional. Below 2x needs optimization. These are the only real ROAS numbers available — most tools can't measure LinkedIn ROAS at all.

Quarterly, from aggregated data across OLA's client base and GrowthSpree's 300+ B2B clients.

Connect OLA for exact metrics from your account. Compare your CPC, CPL, waste %, and ROAS against industry benchmarks on this page.

How Does Your Account Compare?
Check the Benchmarks.

Scheduling, caps, exclusions, and revenue attribution. $29/month.

$29/month

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LinkedIn Ads Benchmarks 2026.Where Does Your Account Stand?