DevTools companies have a unique LinkedIn problem: the people who use your product aren't the people who buy it. Individual developers see your ads but can't authorize purchases. OLA ensures your budget reaches VP Engineering, CTO, and Director-level buyers.
The LinkedIn targeting mismatch for DevTools: individual contributors have LinkedIn profiles, click ads, and fill forms — but they're not the budget holders.
"CTO" on LinkedIn bundles VP Engineering, Engineering Manager, Tech Lead, Staff Engineer, and Principal Engineer. Your enterprise sales pitch reaches individual contributors who think it's irrelevant to them.
CTO = 6+ technical titlesJunior developers click out of curiosity. Senior engineering leaders (your actual buyers) scroll past because they see ads as noise. Your CPL looks fine. Your pipeline doesn't.
High click volume, low pipelineDevTools often have bottom-up adoption. LinkedIn attributes a deal to the developer who clicked, not the VP Engineering who approved the enterprise contract 6 months later. The attribution is backwards.
Wrong person gets creditOLA gives DevTools companies the three things LinkedIn is missing: waste elimination, accurate targeting, and revenue attribution across long sales cycles.
OLA finds and fixes off-hours spend, impression concentration, and Super Title leakage. Typical DevTools companies recover $8K+/month — for $29.
See exactly which job titles are consuming your budget via Super Title analysis. Exclude the wrong seniority levels with one click. Keep budget on actual DevTools buyers.
Connect LinkedIn to HubSpot and track the full 4-8mo sales cycle. Multi-touch attribution across the entire buying committee. Board-ready ROAS reports.
Industry benchmarks, Super Title analysis, and account insights tailored to DevTools companies.
How DevTools companies perform on LinkedIn — CPC, CPL, sales cycle, and typical waste. Use these benchmarks to evaluate your own campaigns.
DevTools CPC is above average for B2B. Every wasted click costs more.
Cost per lead in DevTools reflects the premium targeting required to reach specialized buyers.
DevTools sales cycles exceed LinkedIn's 90-day attribution window. OLA tracks the full journey.
DevTools companies waste 35% of LinkedIn budget on average. OLA recovers $8K+/month.
LinkedIn bundles DevTools job titles in ways that put your enterprise ads in front of individual contributors. OLA exposes the hidden titles and lets you exclude them.
CTO, VP Engineering, Engineering Director — the actual buyers and decision-makers.
Software Engineer, Dev Lead, SRE and more — people who can't authorize a purchase.
~35% of your targeting spend goes to unintended titles. On $50K/month, that's thousands wasted on the wrong people.
One-click exclusions. See every title in every Super Title group. Exclude the waste. Keep budget on buyers.
See which DevTools companies on your target list are engaging with your LinkedIn campaigns. Impression counts, click data, and engagement scoring — all at the company level.
Impressions, clicks, and engagement score for every target account.
Get notified when a target account hits high engagement — ready for sales outreach.
DevTools deals involve large committees. OLA tracks engagement across all people at the same company.
LinkedIn engagement data pushed to HubSpot company records daily. Sales sees LinkedIn activity on every account.
OLA is built by GrowthSpree — a top-tier B2B performance marketing agency that manages LinkedIn Ads, Google Ads, and full-funnel demand generation for scaling SaaS companies. 300+ clients served. If you want expert hands on the wheel, book a free audit.
Free 30-minute audit • No obligation • See where your LinkedIn budget is leaking
Waste elimination, title exclusions, and revenue attribution — built for DevTools.
No credit card required • Cancel anytime • All features included