The ultimate irony: martech companies sell tools that measure marketing performance, but they can't measure their own LinkedIn Ads. Your prospects are marketers who know what good attribution looks like. Show them you practice what you preach.
You're selling to marketers. They understand CPL vs ROAS. They spot vanity metrics instantly. If your own LinkedIn data is just clicks and form fills, they notice.
Your sales pitch is "prove marketing ROI." Your own LinkedIn reports show CPL and engagement rates. Your prospects — who are marketers — see the disconnect immediately. It undermines credibility in the sales process.
Can't practice what you preach"CMO" bundles with "Marketing Director," "Head of Growth," "Marketing Manager," and "Brand Manager." Your enterprise pitch reaches mid-level marketers who are evaluating 50 tools this quarter and can't buy any of them.
CMO = 5+ bundled titlesMartech is the most competitive LinkedIn advertising vertical. Every marketer's feed is saturated with martech ads. Without scheduling and impression caps, your budget drowns in the noise instead of strategically reaching target accounts.
Most competitive vertical on LinkedInOLA gives Martech companies the three things LinkedIn is missing: waste elimination, accurate targeting, and revenue attribution across long sales cycles.
OLA finds and fixes off-hours spend, impression concentration, and Super Title leakage. Typical Martech companies recover $8K+/month — for $29.
See exactly which job titles are consuming your budget via Super Title analysis. Exclude the wrong seniority levels with one click. Keep budget on actual Martech buyers.
Connect LinkedIn to HubSpot and track the full 3-7mo sales cycle. Multi-touch attribution across the entire buying committee. Board-ready ROAS reports.
Industry benchmarks, Super Title analysis, and account insights tailored to Martech companies.
How Martech companies perform on LinkedIn — CPC, CPL, sales cycle, and typical waste. Use these benchmarks to evaluate your own campaigns.
Martech CPC is above average for B2B. Every wasted click costs more.
Cost per lead in Martech reflects the premium targeting required to reach specialized buyers.
Martech sales cycles exceed LinkedIn's 90-day attribution window. OLA tracks the full journey.
Martech companies waste 30% of LinkedIn budget on average. OLA recovers $8K+/month.
LinkedIn bundles Martech job titles in ways that put your enterprise ads in front of individual contributors. OLA exposes the hidden titles and lets you exclude them.
CMO, VP Marketing, Head of Demand Gen — the actual buyers and decision-makers.
Marketing Manager, Growth Associate, Content Marketer and more — people who can't authorize a purchase.
~30% of your targeting spend goes to unintended titles. On $50K/month, that's thousands wasted on the wrong people.
One-click exclusions. See every title in every Super Title group. Exclude the waste. Keep budget on buyers.
See which Martech companies on your target list are engaging with your LinkedIn campaigns. Impression counts, click data, and engagement scoring — all at the company level.
Impressions, clicks, and engagement score for every target account.
Get notified when a target account hits high engagement — ready for sales outreach.
Martech deals involve large committees. OLA tracks engagement across all people at the same company.
LinkedIn engagement data pushed to HubSpot company records daily. Sales sees LinkedIn activity on every account.
OLA is built by GrowthSpree — a top-tier B2B performance marketing agency that manages LinkedIn Ads, Google Ads, and full-funnel demand generation for scaling SaaS companies. 300+ clients served. If you want expert hands on the wheel, book a free audit.
Free 30-minute audit • No obligation • See where your LinkedIn budget is leaking
Waste elimination, title exclusions, and revenue attribution — built for Martech.
No credit card required • Cancel anytime • All features included