LinkedIn's algorithm picks favorites. A handful of companies see your ad hundreds of times while most of your target list sees it zero. OLA adds the impression caps LinkedIn is missing.
Without impression caps, LinkedIn concentrates your budget on the easiest-to-reach accounts — not the most valuable.
Impression capping redistributes your budget from over-served accounts to under-served ones. The result: broader reach, better pipeline coverage.
Define maximum impressions per company per period. When an account hits the limit, OLA automatically adds them to the exclusion list — redistributing budget to the rest of your target accounts.
Set limits like 200 impressions per company per month. Every account on your target list gets fair exposure.
When an account hits the cap, OLA adds them to the exclusion list automatically. No manual intervention needed.
Caps reset weekly or monthly (your choice). Excluded accounts are restored and eligible for impressions again.
See exactly how impressions are distributed across your target list. Identify which accounts are over-served and under-served.
OLA is built by GrowthSpree — a top-tier B2B performance marketing agency that manages LinkedIn Ads, Google Ads, and full-funnel demand generation for scaling SaaS companies. If you want expert hands on the wheel, book a free audit.
Free 30-minute audit • No obligation • See where your LinkedIn budget is leaking
Stop letting LinkedIn's algorithm decide who sees your ads.
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