LinkedIn's algorithm concentrates impressions on a tiny subset of your target list. 80% of your ABM accounts never see your ads. OLA gives you the controls to distribute budget evenly across your entire target list — and attribute revenue back to the accounts that close.
You upload a carefully curated target account list. LinkedIn's algorithm ignores it and optimizes for the cheapest clicks instead.
LinkedIn's algorithm shows 80% of impressions to 20% of your target accounts. Your top-tier enterprise targets — the ones worth $500K deals — often get zero impressions while smaller accounts get hundreds.
80/20 distribution problemLinkedIn tells you total impressions and clicks. It doesn't tell you which specific companies saw your ads, how many times, or whether your Tier 1 accounts got any exposure at all. You're flying blind on account coverage.
No company-level reportingYour executive team asks which target accounts converted because of LinkedIn. You have click data and form fills, but you can't connect LinkedIn touchpoints to specific closed-won deals in your CRM. ABM attribution is broken.
No deal-level attributionOLA gives ABM teams the three things LinkedIn is missing: even distribution, account-level visibility, and revenue attribution tied to specific target accounts.
Set per-company impression caps so every account on your ABM list gets fair exposure. When one account hits the cap, budget automatically redistributes to under-served accounts. No more 80/20 concentration.
See exactly which target accounts are engaging with your campaigns — impressions, clicks, and engagement scores by company. Identify hot accounts ready for sales outreach based on LinkedIn engagement signals.
Connect LinkedIn engagement to HubSpot closed-won deals at the account level. Know which ABM campaigns influenced which deals. Report real ROAS to your executive team — not vanity metrics.
Four capabilities that turn LinkedIn from a branding channel into an accountable ABM revenue engine.
Set maximum impressions per company. OLA automatically excludes accounts that hit the cap, redistributing budget to accounts that haven't been reached yet. Your entire ABM list gets coverage.
Set 200, 500, or any number as the max impressions per account per month.
Capped accounts are excluded automatically. Caps reset weekly or monthly — your choice.
Set higher caps for Tier 1 accounts (500/mo) and lower for Tier 2/3 (200/mo).
See what % of your ABM list has been reached and how evenly budget is distributed.
ABM campaigns are only as good as your account intelligence. OLA shows you which companies on your target list are actively engaging with your LinkedIn campaigns — and which ones need more attention.
Impressions, clicks, and engagement rate for every company on your target list.
Automatic scoring based on engagement signals. Surface the accounts most ready for sales outreach.
Click into any account to see which specific campaigns reached them and when.
Account engagement data pushed to HubSpot company records daily. Sales sees LinkedIn activity on every account.
Connect LinkedIn ABM campaigns directly to HubSpot closed-won deals. Show your leadership team exactly which campaigns influenced which target accounts to close — with real revenue numbers.
See which LinkedIn campaigns touched each closed deal — even if the first touch was 6 months ago.
Real return on ad spend based on closed revenue, not form fills or MQLs.
Track which campaigns are influencing open pipeline deals before they close.
Attribution data formatted for executive and board presentations. Revenue by campaign, by account tier, by quarter.
OLA is built by GrowthSpree — a top-tier B2B performance marketing agency that manages LinkedIn Ads, Google Ads, and full-funnel demand generation for scaling SaaS companies. 300+ clients served. If you want expert hands on the wheel, book a free audit.
Free 30-minute audit • No obligation • See where your LinkedIn budget is leaking
Impression caps, account insights, and revenue attribution — built for ABM teams.
No credit card required • Cancel anytime • All features included